TO CELEBRATE 125th ANNIVERSARY, DIAGRAPH INTRODUCES NEW GLOBAL STRATEGY
DEDICATED TO MAKING MARKING, CODING & LABELING EASY
World´s Oldest Coding Company Stays Modern with Strategic Shift Across All Aspects of Its Business
Diagraph Marking & Coding (www.diagraph.com), an ITW Company, announces the rollout of a new global strategy tightly focused on making package marking, coding and labeling easy.
Diagraph´s new brand identity focuses every aspect of the company´s business on providing hassle-free marking, coding and labeling for customers. This is achieved through an unwavering commitment to three core brand values – reliability, partnership and simplicity.
Far from an isolated marketing exercise, the new brand values represent the culmination of years of careful listening to customer priorities and a comprehensive top to bottom overhaul of Diagraph´s entire business structure. Moving forward, all aspects of the company´s business (including new product development, customer service, billing, delivery and human resources) are being driven by a shared commitment to providing products that are easy to use and being a company that is easy to work with.
Top to Bottom Brand Reorganization
As part of this new strategy, sister companies within the ITW Marketing & Coding Group will be rolled into the Diagraph brand.
Trident, the inventor of the world´s only repairable and longest lasting piezoelectric print engine, and Norwood inventor of the world´s first hot stamp imprinter for the food industry will become part of Diagraph Marking & Coding. The Trident name, respected worldwide and synonymous with rugged industrial design will remain the product brand name for piezoelectric print engines. Norwood Marking Systems will be completely consolidated into Diagraph with all new thermal transfer technology being produced under the Diagraph name.
This strategic focus on making marking, coding, and labeling easy will be rolled out across Diagraph’s operations worldwide, including Diagraph Mexico, Diagraph Asia, and Diagraph’s European operations through Allen Coding. Additionally, the Diagraph Global Partner Network of certified distributors will benefit from forthcoming products, programs, and services– extending the benefits of this new strategy to all Diagraph technology users.
Strategy in Action
In the weeks and months ahead, customers will see the launch of a number of new products, services and logistical enhancements all designed to make product marking easy.
Printing systems have been designed for market-leading uptime. Interventions are minimal, tool-less where possible and simplified with the goal of minimal touches for routine items like message editing, consumable replenishment and filter changes. New product development is focused on machine level communications and connectivity, with an emphasis on simplifying diagnostics and increasing uptime through preventive and predictive maintenance.
A comprehensive service offering underscores Diagraph´s desire to partner with its customers in all aspects of their coding and labeling operations, allowing customers to remain focused on their business. Service programs have been designed to match the skill level of customer maintenance teams.Levels range from "DIY" to "never lift a finger". Pro-active need anticipation and one-call-resolutions are guiding goals behind all service programs.
Additionally, customers will notice Diagraph´s new modern logo, updated visual identity and newly updated website (www.diagraph.com).
Context: 125 Years of Thinking Ahead
Diagraph, the world´s oldest product marking company, is celebrating its 125th Anniversary in 2018. The company has stayed relevant for over 100 years by anticipating industry trends and strategically realigning the brand to meet evolving market needs.
This approach has allowed Diagraph to remain at the forefront of global product marking needs with an impressive array of breakthrough technologies including: the world´s first stencil cutting machine (1893), the world´s first circular stencil cutting machine – the Diagraph (1902), the world´s first roll coder – the DiCoder (1969), the world´s first integrated valve jet technology (1986), the world´s first high resolution piezoelectric barcode print engine – Trident technology (1990), the world´s first centralized ink delivery system design for high resolution inkjet (1996), the world´s first automated cleaning system for high resolution inkjet technology (2002) and the world´s first all-electric automated labeling system platform (2008).
Diagraph´s new global strategic commitment to making it easy for manufacturers to make the perfect mark on their product represents a new chapter in Diagraph´s forward-looking leadership.
At Diagraph Marking & Coding, we believe that service interventions should always be planned, never a surprise. There are several components to an operations and maintenance program that make this possible, but one of the most important ones that we like to focus on is operator and maintenance team training. A well-trained equipment end user can keep systems running at their ideal performance level for longer.
When working with customers to develop a training program that is right-sized to their coding and labeling operation, we focus on the following:
Operator and maintenance team training is critical at time of installation. We want the operators to understand how to navigate the user interface, perform commands that are relevant to their application, evaluate the system’s performance, and properly perform routine maintenance.
When working with maintenance teams, we cover routine maintenance expectations, system diagnostics, and the steps needed to perform required service interventions on the system. A discussion around service intervals recommended for the unique manufacturing environment as well as what parts are required (if any) to perform maintenance are also identified.
Because we understand that questions come up after users have spent some time with the equipment, we like to do a post-installation check-in to ensure that everything is running smoothly and questions get answered.
Although customers can request training for their workers at any time, we incorporate regularly scheduled training intervals into our contract service programs. This ensures that operators remain proficient in using Diagraph coding and labeling technology throughout their use of the equipment and helps account for the training of any new workers that may have joined with our customers since the last training date. Performing regularly scheduled training also allows our field service team to inform our customers of new capabilities that may be helpful for their application that are unlocked by firmware upgrades.
We offer advanced technical training for customers that takes place either at our training facility in St. Charles, Missouri or on-site at the customer’s facility in a training or meeting room. Our advanced technical training is ideal for largely independent maintenance teams that perform the bulk of diagnostics and service work on their coding and labeling technology. At Diagraph, we customize all advanced technical training programs to the unique goals of the maintenance team and manufacturing environment.
All of our training programs are performed by Diagraph Factory Certified Service Technicians to ensure that you are getting the most up-to-date information about how to best use your coding and labeling equipment.
Interested in scheduling a training session or building a full training program for your team? Speak with a Diagraph representative today by calling 1.800.722.1125 or contacting us through the website.
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There is a great debate in the packaging technology industry around the core driver of automated labeling equipment. Which is a superior labeling power source — pneumatic air or electric? Pneumatic labeling systems are built around timing-based commands that drive label movements based on the reliability of the pneumatic air supply, while all-electric labeling systems are built around real time data-based commands that allow for total control of the labeling process.
The difference between the two approaches is night and day — like the difference between VHS and high-resolution digital streaming technology. The more that manufacturers understand the advantages of all-electric labeling, the more pneumatic systems will go the way of VHS tapes and rotary phones.
Every labeling system, regardless of core technology, can incorporate sensors for feedback. Recall the times you have seen a product strike a pneumatic labeler’s actuator arm while moving down the packaging line. This happens all too often with pneumatic labelers because the control of the label feed and actuator arm is not reacting to real-time feedback from sensors, it is following pre-programmed timing commands and relying on the programmed settings for the pneumatic air supply (regardless of the actual pressure in real-time).
Free from the timing control constraints found in pneumatic air powered machines, Diagraph’s all-electric labeling systems can interpret feedback from smart sensors in real-time to allow for total control of the label throughout transit. Combining strategically placed sensors with brushless DC servomotors allows Diagraph’s labeling systems to operate with extreme precision, guaranteeing one-to-one label-to-product matching time after time. The all-electric, servo-driven actuator maintains speed consistency, while “smart” sensors confirm that a label is present for application and even provide the ability to control impact on the product being labeled. The system doesn’t have to rely on inconsistent air pressure to manage this process.
Another advantage of the all-electric method over the pneumatic air method centers around the tamp pad. Pneumatic driven label applicators utilize venturi vacuum technology to control the transit of the label from the tamp pad to the product. Nearly the entire surface of a pneumatic machine’s tamp pad needs to be covered by the label to maintain proper suction. Unlike pneumatic machines, Diagraph’s all-electric label applicators utilize an electric fan to create vacuum, allowing Diagraph labelers to accommodate multiple label sizes utilizing a single tamp pad. This saves time during label size changeovers as well as money.
With more than 120 years in the marking and coding industry, Diagraph has a rich history of providing highly durable and reliable labeling and inkjet solutions. Diagraph was the first to offer all-electric labeling solutions to handle all modes of label application including tamp, swing and tamp-blow. The result is a robust lineup of automated labeling solutions that offer benefits only found in all-electric systems that don’t compromise on labels sizes or performance.
At Diagraph Marking & Coding, we like to work closely with customers to understand the cycles of their business. This allows us to develop and recommend a personalized plan to manage maintenance schedules and on-hand supplies for their coding and labeling operations.
Cyclical account trends help predict and plan for the following:
We believe that customers are best served when we can partner in every aspect of their coding and labeling operations. This holistic approach allows us to maximize efficiencies while driving tangible value throughout a long-term partnership. Let us be the coding and labeling experts so you don’t have to be.
Interested in working with Diagraph to keep your marking, coding, and labeling operations running as easily and efficiently as possible? Speak with a Diagraph representative today by calling 1.800.722.1125 or contacting us through the website.
Coding is a CRAFT
Top 3 Tips for Choosing a Coding Provider
It can be difficult to choose a marking, coding and labeling equipment provider with so many available. These tips will help you find the best provider for your business:
At Diagraph, we are dedicated in solving your coding and labeling challenges. Diagraph has been assisting customers for over 120 years improving production line efficiencies with simple, reliable, cost-effective coding and labeling solutions. Visit us at www.diagraph.com or contact us at 800.722.1125.
IJ/768 High-Resolution 4" Printhead 1/1/04 DIAGRAPH® INTRODUCES 4-INCH PRINTHEAD FOR IJ 3000™ IMPULSE JET HIGH-RESOLUTION INK JET PRINTER
St. Louis, MO. . .Diagraph introduces a new printhead for its new generation IJ/3000™ Impulse Jet large character ink jet printers. With the addition of the IJ/768 (4”) printhead, customers have four IJ/3000 Impulse Jet printhead choices to satisfy virtually any marking or coding application: IJ/96 (3/4”), IJ/192 (1”), IJ/352 (2”) and IJ/768 (4”).
The new IJ/768 printhead delivers sharp, clear, high-resolution printing of alphanumeric information, graphics, bar codes and logos at production line speeds up to 200 fpm. For true-type fonts and logos, it provides 192 vertical dpi. For bar codes, such as UPC/EAN and SCC-14, it provides 200 horizontal dpi.
Like other IJ/3000 Impulse Jet printheads, the new IJ/768 offers an automatic cleaning feature which allows operators to program the unit to self-clean at any selected times over
a 24-hour period. At the programmed times, the pump and vacuum device in the central ink delivery system (CIDS) are automatically activated to remove accumulated contaminants from the faceplate of the printhead and transport them to a reservoir for future disposal. The automatic cleaning system enhances preventive maintenance, improves print quality consistency, and prolongs printhead life.
The IJ/3000 allows users the flexibility of multi-technology performance. It is engineered to drive either high-resolution Impulse Jet printheads, such as the IJ/768, Diagraph’s patented Integrated Valve printheads, or the PA/5000LT Label Printer/Applicator.
The IJ/3000 Impulse Jet offers unsurpassed “smart” features: touch screen controls, worldwide networking connectivity, around-the-clock monitoring and diagnostic functions, high-resolution printing, and convenience features such as automatic cleaning.
The touch screen allows operators to control the system with the touch of a finger and enjoy previously unimagined levels of convenience and productivity. The graphical user interface visually displays menus and commands so operators can enter messages and codes in minutes. And batch codes can be changed during a run, without interrupting production.
The IJ/3000 Impulse Jet has a built-in high-speed Ethernet connection that permits networking with another printer on the other side of the factory, or on the other side of the world. For multi-location manufacturing customers with constantly changing batch codes, this smart feature is invaluable for making changes and checking status. The system is designed to work with Web browsers (including Netscape and Internet Explorer), existing local area networks (device net, arc net, etc.), or wireless (radio frequency) using off-the-shelf converters.
Another smart feature is 24/7 monitoring and diagnostics. Operating on PCs, PLCs, and LANs, it can be used to obtain up-to-the-minute system status. The IJ/3000 Impulse Jet can even be programmed to monitor ink levels and provide an alert when the supply needs to be replenished.
Like all Diagraph ink jet printing systems, the IJ/3000 Impulse Jet is built to last, with minimal maintenance, even in hostile industrial environments. It provides reliable performance in all kinds of conditions—hot, cold, wet and dry.
For more information, call Marketing Services for Diagraph Large Character Ink Jet Systems at 800-722-1125 or send e-mails to firstname.lastname@example.org.
Diagraph, a division of Illinois Tool Works Inc., manufactures and distributes automated industrial marking systems and supplies. Primary product lines include: small character ink jet systems, large character ink jet systems, and automated labeling systems. With sales and service offices located across the United States and throughout the world, Diagraph is a leading international supplier of product identification marking systems.
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