TO CELEBRATE 125th ANNIVERSARY, DIAGRAPH INTRODUCES NEW GLOBAL STRATEGY
DEDICATED TO MAKING MARKING, CODING & LABELING EASY
World´s Oldest Coding Company Stays Modern with Strategic Shift Across All Aspects of Its Business
Diagraph Marking & Coding (www.diagraph.com), an ITW Company, announces the rollout of a new global strategy tightly focused on making package marking, coding and labeling easy.
Diagraph´s new brand identity focuses every aspect of the company´s business on providing hassle-free marking, coding and labeling for customers. This is achieved through an unwavering commitment to three core brand values – reliability, partnership and simplicity.
Far from an isolated marketing exercise, the new brand values represent the culmination of years of careful listening to customer priorities and a comprehensive top to bottom overhaul of Diagraph´s entire business structure. Moving forward, all aspects of the company´s business (including new product development, customer service, billing, delivery and human resources) are being driven by a shared commitment to providing products that are easy to use and being a company that is easy to work with.
Top to Bottom Brand Reorganization
As part of this new strategy, sister companies within the ITW Marketing & Coding Group will be rolled into the Diagraph brand.
Trident, the inventor of the world´s only repairable and longest lasting piezoelectric print engine, and Norwood inventor of the world´s first hot stamp imprinter for the food industry will become part of Diagraph Marking & Coding. The Trident name, respected worldwide and synonymous with rugged industrial design will remain the product brand name for piezoelectric print engines. Norwood Marking Systems will be completely consolidated into Diagraph with all new thermal transfer technology being produced under the Diagraph name.
This strategic focus on making marking, coding, and labeling easy will be rolled out across Diagraph’s operations worldwide, including Diagraph Mexico, Diagraph Asia, and Diagraph’s European operations through Allen Coding. Additionally, the Diagraph Global Partner Network of certified distributors will benefit from forthcoming products, programs, and services– extending the benefits of this new strategy to all Diagraph technology users.
Strategy in Action
In the weeks and months ahead, customers will see the launch of a number of new products, services and logistical enhancements all designed to make product marking easy.
Printing systems have been designed for market-leading uptime. Interventions are minimal, tool-less where possible and simplified with the goal of minimal touches for routine items like message editing, consumable replenishment and filter changes. New product development is focused on machine level communications and connectivity, with an emphasis on simplifying diagnostics and increasing uptime through preventive and predictive maintenance.
A comprehensive service offering underscores Diagraph´s desire to partner with its customers in all aspects of their coding and labeling operations, allowing customers to remain focused on their business. Service programs have been designed to match the skill level of customer maintenance teams.Levels range from "DIY" to "never lift a finger". Pro-active need anticipation and one-call-resolutions are guiding goals behind all service programs.
Additionally, customers will notice Diagraph´s new modern logo, updated visual identity and newly updated website (www.diagraph.com).
Context: 125 Years of Thinking Ahead
Diagraph, the world´s oldest product marking company, is celebrating its 125th Anniversary in 2018. The company has stayed relevant for over 100 years by anticipating industry trends and strategically realigning the brand to meet evolving market needs.
This approach has allowed Diagraph to remain at the forefront of global product marking needs with an impressive array of breakthrough technologies including: the world´s first stencil cutting machine (1893), the world´s first circular stencil cutting machine – the Diagraph (1902), the world´s first roll coder – the DiCoder (1969), the world´s first integrated valve jet technology (1986), the world´s first high resolution piezoelectric barcode print engine – Trident technology (1990), the world´s first centralized ink delivery system design for high resolution inkjet (1996), the world´s first automated cleaning system for high resolution inkjet technology (2002) and the world´s first all-electric automated labeling system platform (2008).
Diagraph´s new global strategic commitment to making it easy for manufacturers to make the perfect mark on their product represents a new chapter in Diagraph´s forward-looking leadership.
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There is a great debate in the packaging technology industry around the core driver of automated labeling equipment. Which is a superior labeling power source — pneumatic air or electric? Pneumatic labeling systems are built around timing-based commands that drive label movements based on the reliability of the pneumatic air supply, while all-electric labeling systems are built around real time data-based commands that allow for total control of the labeling process.
The difference between the two approaches is night and day — like the difference between VHS and high-resolution digital streaming technology. The more that manufacturers understand the advantages of all-electric labeling, the more pneumatic systems will go the way of VHS tapes and rotary phones.
Every labeling system, regardless of core technology, can incorporate sensors for feedback. Recall the times you have seen a product strike a pneumatic labeler’s actuator arm while moving down the packaging line. This happens all too often with pneumatic labelers because the control of the label feed and actuator arm is not reacting to real-time feedback from sensors, it is following pre-programmed timing commands and relying on the programmed settings for the pneumatic air supply (regardless of the actual pressure in real-time).
Free from the timing control constraints found in pneumatic air powered machines, Diagraph’s all-electric labeling systems can interpret feedback from smart sensors in real-time to allow for total control of the label throughout transit. Combining strategically placed sensors with brushless DC servomotors allows Diagraph’s labeling systems to operate with extreme precision, guaranteeing one-to-one label-to-product matching time after time. The all-electric, servo-driven actuator maintains speed consistency, while “smart” sensors confirm that a label is present for application and even provide the ability to control impact on the product being labeled. The system doesn’t have to rely on inconsistent air pressure to manage this process.
Another advantage of the all-electric method over the pneumatic air method centers around the tamp pad. Pneumatic driven label applicators utilize venturi vacuum technology to control the transit of the label from the tamp pad to the product. Nearly the entire surface of a pneumatic machine’s tamp pad needs to be covered by the label to maintain proper suction. Unlike pneumatic machines, Diagraph’s all-electric label applicators utilize an electric fan to create vacuum, allowing Diagraph labelers to accommodate multiple label sizes utilizing a single tamp pad. This saves time during label size changeovers as well as money.
With more than 120 years in the marking and coding industry, Diagraph has a rich history of providing highly durable and reliable labeling and inkjet solutions. Diagraph was the first to offer all-electric labeling solutions to handle all modes of label application including tamp, swing and tamp-blow. The result is a robust lineup of automated labeling solutions that offer benefits only found in all-electric systems that don’t compromise on labels sizes or performance.
Coding is a CRAFT
Top 3 Tips for Choosing a Coding Provider
It can be difficult to choose a marking, coding and labeling equipment provider with so many available. These tips will help you find the best provider for your business:
At Diagraph, we are dedicated in solving your coding and labeling challenges. Diagraph has been assisting customers for over 120 years improving production line efficiencies with simple, reliable, cost-effective coding and labeling solutions. Visit us at www.diagraph.com or contact us at 800.722.1125.
IJ/768 High-Resolution 4" Printhead 1/1/04 DIAGRAPH® INTRODUCES 4-INCH PRINTHEAD FOR IJ 3000™ IMPULSE JET HIGH-RESOLUTION INK JET PRINTER
St. Louis, MO. . .Diagraph introduces a new printhead for its new generation IJ/3000™ Impulse Jet large character ink jet printers. With the addition of the IJ/768 (4”) printhead, customers have four IJ/3000 Impulse Jet printhead choices to satisfy virtually any marking or coding application: IJ/96 (3/4”), IJ/192 (1”), IJ/352 (2”) and IJ/768 (4”).
The new IJ/768 printhead delivers sharp, clear, high-resolution printing of alphanumeric information, graphics, bar codes and logos at production line speeds up to 200 fpm. For true-type fonts and logos, it provides 192 vertical dpi. For bar codes, such as UPC/EAN and SCC-14, it provides 200 horizontal dpi.
Like other IJ/3000 Impulse Jet printheads, the new IJ/768 offers an automatic cleaning feature which allows operators to program the unit to self-clean at any selected times over
a 24-hour period. At the programmed times, the pump and vacuum device in the central ink delivery system (CIDS) are automatically activated to remove accumulated contaminants from the faceplate of the printhead and transport them to a reservoir for future disposal. The automatic cleaning system enhances preventive maintenance, improves print quality consistency, and prolongs printhead life.
The IJ/3000 allows users the flexibility of multi-technology performance. It is engineered to drive either high-resolution Impulse Jet printheads, such as the IJ/768, Diagraph’s patented Integrated Valve printheads, or the PA/5000LT Label Printer/Applicator.
The IJ/3000 Impulse Jet offers unsurpassed “smart” features: touch screen controls, worldwide networking connectivity, around-the-clock monitoring and diagnostic functions, high-resolution printing, and convenience features such as automatic cleaning.
The touch screen allows operators to control the system with the touch of a finger and enjoy previously unimagined levels of convenience and productivity. The graphical user interface visually displays menus and commands so operators can enter messages and codes in minutes. And batch codes can be changed during a run, without interrupting production.
The IJ/3000 Impulse Jet has a built-in high-speed Ethernet connection that permits networking with another printer on the other side of the factory, or on the other side of the world. For multi-location manufacturing customers with constantly changing batch codes, this smart feature is invaluable for making changes and checking status. The system is designed to work with Web browsers (including Netscape and Internet Explorer), existing local area networks (device net, arc net, etc.), or wireless (radio frequency) using off-the-shelf converters.
Another smart feature is 24/7 monitoring and diagnostics. Operating on PCs, PLCs, and LANs, it can be used to obtain up-to-the-minute system status. The IJ/3000 Impulse Jet can even be programmed to monitor ink levels and provide an alert when the supply needs to be replenished.
Like all Diagraph ink jet printing systems, the IJ/3000 Impulse Jet is built to last, with minimal maintenance, even in hostile industrial environments. It provides reliable performance in all kinds of conditions—hot, cold, wet and dry.
For more information, call Marketing Services for Diagraph Large Character Ink Jet Systems at 800-722-1125 or send e-mails to email@example.com.
Diagraph, a division of Illinois Tool Works Inc., manufactures and distributes automated industrial marking systems and supplies. Primary product lines include: small character ink jet systems, large character ink jet systems, and automated labeling systems. With sales and service offices located across the United States and throughout the world, Diagraph is a leading international supplier of product identification marking systems.
Diagraph Inkjet Printer Links:
Industrial Labeling Products, Industrial Inkjet Printers & Applications Industrial Inkjet Printer Case Studies
New from Diagraph, An ITW Company
St. Louis, MO. . .Diagraph introduces the latest generation of controllers in its IJ3000™ line of large character ink jet printers—the IJ3000 ES Controller. This powerful, low-cost web-server based HMI features a color touchscreen display, drives Diagraph’s Integrated Valve or Impulse Jet printheads, and has a 100-base T Ethernet network port for web browser, network connectivity.
The Ij3000 ES controller drives Diagraph’s integrated valve printheads, (perfect for applications that call for coding tray packs on opposing sides) or drives Diagraph’s high-resolution impulse jet printheads (perfect for printing alphanumerics; reliable, verifiable bar codes; and high quality logos and graphics on corrugated cartons or other substrates, porous and non porous).
To launch this new product, Diagraph has created special package “Ij3000 ES kits” for dual head Integrated Valve 9 or 18 dot printhead applications and has special introductory pricing through September 30, 2007. Interested parties should call 800-722-1125 for pricing.
Each kit includes
Shown above: The New Ij3000 ES Controller, (2) IV9-dot Integrated Valve printheads, photoeye, printhead cables, mounting brackets. Application shown: coding opposing sides of traypacks.
Shown above: A new IV9-Dot Integrated Valve Printhead marks date codes on tray packs easily and ledgibly. Driving this printhead is the new Ij3000 ES Controller.
Shown above: The family of Ij3000 controllers. From left to right: XLS, LS, and ES controllers. The Ij3000 ES is “small and mighty”, packing a lot of punch for its size.
Like all Diagraph ink jet printing systems, the Ij3000 ES Controller is built to last, with minimal maintenance, even in hostile industrial environments. It provides reliable performance in all kinds of conditions—hot, cold, wet and dry.
For more information, call Marketing Services for Diagraph Large Character Ink Jet Systems at 800-722-1125 or send e-mails to firstname.lastname@example.org
As we pause to fully appreciate the momentous occasion of our 125th year in business, we can’t help but look back on more than a century of important innovations and milestones that have put Diagraph directly at the center of major paradigm shifts in the way industry moves goods to market. You can reminisce on those milestones with us by reading our last blog post.
In the process of celebrating our past, we couldn’t help but look to the future. How are we going to write the next chapter in our 125-year-old story? This is a question that we asked ourselves leading up to this important anniversary. One thing we know for sure is that this chapter is not being written without the direct involvement of our customers as we have turned to them to help us chart a new course.
Our customers spoke, we listened, we deliberated, and now we are emerging in our 125th year in business with our plan for the future. Our plan looks less like an equipment manufacturing company and more like a strategic business solution partner. Our goal? Partner with customers in every aspect of their coding and labeling operations – providing a holistic approach that maximizes efficiencies for customers and drives tangible value throughout a long-term partnership.
As part of this goal, we are excited to introduce the Diagraph Solution Center. With our model, we leverage our full portfolio of coding and labeling solutions that are designed to be reliable, repeatable, and easy to use while at the same time helping our customers push past viewing coding and labeling assets as standalone equipment. We believe that these solutions can be powerful alone, but our customers can overdrive operational efficiencies when used together in combination with Diagraph’s comprehensive services that extend well beyond implementation.
There are four components of the Diagraph Solution Center model that help customers maximize efficiencies and drive value in their own businesses:
1) Solution Matching Services – Our team of product identification sales and service experts are dedicated to fully reviewing your coding and labeling operations to pinpoint opportunities where slight changes can provide big impacts on your production.
2) Diagraph Uptime Advantage – We design every product to deliver more uptime with minimal intervention requirements to ultimately give you what you desire most – the opportunity to focus on your own manufactured products, not down equipment.
3) On-time Delivery – Our philosophy here is simple: get what you need to support your coding and labeling operations, when you need it. We have teams in place to help you understand what a proactive on-time plan looks like for your business.
4) Predictable Service Support – Our happiest customers have service programs that are designed to meet their unique needs. We have doubled down on our commitment to working with customers to ensure that they have their very own service plan for success in place.
Through the Diagraph Solution Center, we are fully embracing the role of marking and coding experts, so you don’t have to be! Stay tuned as we dive deeper into each component of the Diagraph Solution Center model.
Learn more about the four components of the Diagraph Solution Center: