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And our message to our Beer customers this week is… Wait, What?

Printing sample on bottom of cans

And our message to our Beer customers this week is… Wait, What?

By Chris Pangallo, Product Manager – Continuous Inkjet (CIJ) and Laser


So, you and your buddies have brewed the perfect beer. It is really catching on. You’ve gone from bottling batches in your garage to production with bottling, canning, sales, distribution, quality control and marketing. You are not alone. Many Craft brewers are following this path to success.

Coding on cans is a necessary part of the distribution process and Continuous Inkjet Printing (CIJ) is the best fit technology for this coding requirement. CIJ is non-contact printing using solvent based inks that allow for superior adherence, quick dry times and are designed to print variable information such as batch codes and born on dates.

Missing imageWhile born on dates and batch codes serve a quality control function, there is also an opportunity for some marketing with CIJ. You’re marking on the cans anyway. Why not add a fun message for your customers at the same time?

Craft Brewer Sun King Brewing out of Indianapolis has a process in place where their line workers not only update the date code on their cans each day, but also include a message for the customer. Recently, Sun King produced a limited edition run of 20,000 beer cans with a special message, and Sun King found themselves a discussion point on Fox News, CBS Sports and local media. Apparently a line worker took the opportunity to express his true feelings about quarterback Tom Brady.

Not every craft brewer may feel comfortable allowing their staff to input messages without approval.  Linx CIJ can accommodate your message security requirements, whatever they may be.  In addition to being reliable, easy to set up and work with, Linx CIJ printers have a standard feature of programmable passcodes that can be a big benefit to manufacturers that wish to maintain control of their company’s message.

All models of Linx have security levels that you can set with passwords as standard.


Select a Message to Print, Start, Pause and Stop the printer



Additional access to Printer functions plus Create and Edit a Message



Even more access to Printer functions, plus ability to delete a message or change the production line set up.


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